Our story

Tattoo culture deserves books that last

Kintaro Publishing exists for one reason: to make tattoo books we actually want to keep on our own shelves. Real projects, properly produced — strong editing, great design, and print quality that does the artwork justice.

We’re not here to chase trends or pump out titles. We’d rather publish fewer books and do them right.

Where it started

Kintaro grew out of years spent around tattooing — studios, conventions, travelling, meeting artists, and seeing how much incredible work never gets documented properly. In 2011 we decided to build a publishing house that treats tattooing like the culture it is.

How we work

Kintaro is independently owned and founder-led by André van Zomeren.

We keep the core small and hands-on, and we work with a trusted network of editors, designers, photographers, printers, and specialist freelancers (around 15 people depending on the projects). We also work with a fulfillment partner to ship orders properly worldwide.

That setup keeps us flexible, but also in control — we can stay picky, keep standards high, and make sure each release feels right.

Founder lens

We’re close to the scene because we’re part of it. André is tattooed, a long-time collector, and still approaches each book the same way: if it doesn’t feel honest, or if it doesn’t add something to tattoo history, we don’t do it.

Why “Kintaro”

Kintarō is a Japanese folk hero — the “Golden Boy”. The name stuck because it’s about courage and going your own way, even when it’s not the easy option.

What you can expect from us

• Curated projects (not everything needs to be a book)
• Respectful collaboration with the artist
• Proper production — paper, colour, binding, details
  

Long-term value — books made to last, not disposable content

Simple as that

If you’re into quick content, we’re probably not for you. If you care about tattooing and you want books that hold up, welcome.

Want to see what we mean? Start with our books.