Our story
Tattoo culture deserves books worth returning to
For tattooers and collectors, Kintaro Publishing is more than a place to buy books. We publish serious reference—projects with cultural depth, strong editing, thoughtful design, and print quality that does the artwork justice.
We’re not here to chase trends or pump out titles. We’d rather publish fewer books and do them right—because the goal of reference is not imitation. It’s deeper seeing.
Where it started
Kintaro grew out of years spent around tattooing—studios, conventions, travelling, meeting artists, and seeing how much important work never gets documented properly. In 2011 we decided to build a publishing house that treats tattooing like the culture it is—and makes books that hold up over time.
How we work
Kintaro is independently owned and founder-led. We keep the core team small and hands-on, and we collaborate with a trusted network of editors, designers, photographers, printers, and specialist freelancers (around 15 people depending on the projects). We also work with a fulfillment partner to ship orders properly worldwide.
That setup keeps us flexible, but also in control—so we can stay picky, keep standards high, and make sure each release feels right.
Founder lens
We stay close to the scene because we’re part of it. Founded by André van Zomeren, Kintaro is built on the same filter for every release: if it doesn’t feel honest, and if it doesn’t add something to tattoo history or practice, we don’t do it.
Why “Kintaro”
Kintarō is a Japanese folk hero—the “Golden Boy.” The name stuck because it’s about courage and going your own way, even when it’s not the easy option.
What you can expect from us
- Curated projects (not everything needs to be a book)
- Respectful collaboration with the artist
- Proper production—paper, colour, binding, details
- Long-term value—books made to last, worth slow study, worth returning to
Simple as that
If you’re into quick content, we’re probably not for you. If you care about tattooing and you want books that hold up, welcome.
Want to see what we mean? Start with Kintaro Editions.